A key aim of the strategy was to ensure that the key centres in Meath, particularly the County town of Navan, fulfil their role as set out in the Retail Planning Guidelines.

The strategy provides advice regarding the broad quantum, scale and type of retail development required in Co. Meath. The strategy analyses details of existing shopping patterns within the County and levels of expenditure leakage, based on household and shopper surveys, and includes key policies and objectives to protect and enhance town centres and guide retail development in the County over the lifetime of the strategy.